Email Marketing – 8 Best Trends Every B2B Business Must Follow

Today, email marketing is one of the most cost-efficient and easy–to–implement ways to generate leads for a business. However, you must apply some special tips and the latest trends to succeed. You have often heard people get several emails daily, filling their inboxes with spam and messages never opened.

Therefore, you must develop creative, unique solutions that will surely grab your user’s attention. Following the latest business trends and utilizing modern tools will help optimize your business workflows and create engaging emails to boost the response rate and conversions.

Eight Best Email Marketing Trends for B2B Businesses

Without much ado, let us explore the eight most prominent and universal trends that work perfectly well for B2B companies. You can apply them to give your brand a competitive advantage.

1. Personalization and Hyper-Segmentation

Personalization and hyper-segmentation are significant trends, especially when the latter becomes more in-depth.

You can start with the subject line personalization to increase the open rate when you use a recipient’s name in the subject line. It is the easiest way to make your email sound personal. Besides, you can also focus on customer data and consider utilizing it to help your customers make the most out of your products and services. Email segmentation occurs when you break your emails into categories based on customer behavior.

2. Artificial intelligence

Artificial Intelligence (AI) emerged as the buzzword in almost every industry and made its presence felt in emails since 2022. The primary advantage of AI-based email marketing is that you can access wide hyper-personalization and automation features.

AI helps optimize and automate your email campaigns by eliminating manual work and making your emails more personalized. It is an excellent way to nurture your leads and close more sales. How email automation fits your overall strategy will vary based on your industry.

3. Newsletter campaigns

Undoubtedly, newsletters are the core of email marketing. As a significant part of the drip campaigns, newsletters help nurture leads, warm up cold customers, and create an authentic brand image. The secret of writing professional emails is that you know for whom and for the purpose you are creating them. When done right, newsletters are a cost-effective way to retain your customers and promote products. You can send weekly or monthly newsletters that round up news and events from your industry, unique tips, brand story, or good old thought leadership content.

4. Adding interactive elements

Statistics say that interactive emails increase the click-to-open rate by 73% and the conversation rate by two times more than passive content. Applying interactivity in emails is easy. You can add polls, surveys, gamification elements, and animations. You can add anything that provides dynamic content or elements that a subscriber can click on to engage with the content.

5. Minimalistic style

Since most brands promote their services and products, they use email templates that are mostly covered with vivid colors and images. Left with little room for attention span, consumers find it hard to keep track of new developments. Although emails with sophisticated blocks look catchy, they look similar to advertisements. In contrast, plain text emails look familiar to users, who perceive them as friendly notes.

6. Mobile Optimization

Since people open approximately 81% of all emails on their mobile devices, you must ensure your email content is mobile-responsive. When you set up an email campaign, test it on various devices and ensure your email has mobile optimization. When a subscriber scrolls down through the email, they must read the information easily, the design must be consistent and free of gaps and glitches.

7. Storytelling

Sending emails that share a story has much more effect than directly promoting your brand and ending with a call to action. Because reading a story can evoke different emotions and reactions that make people belong to your company. When you tell a story, add value and demonstrate to the audience that you care about their requirements.

8. User-generated content

It is an excellent strategy for several marketing channels, and email is no different. You can display photos, videos, and stories your existing customers share, proving that your business has happy customers and making others more likely to purchase. Moreover, when you embed read reviews written by your clients into the emails, it allows you to improve your relations with them without much effort into the email campaign preparation.

Conclusion

Email marketing trends are all about personalization, simplicity, interaction, and the use of AI tools that allow you to track and analyze your audience’s behavior to optimize your email campaigns. Mysphere Infotech emerged as a renowned digital marketing agency offering various services, including email advertising and marketing. They ensure that the emails created by their experts can engage consumers and drive them to complete the conversions. They help brands develop a niche online by creating email campaigns and improving customer relationships.