Five key channels for an effective digital marketing strategy

Today we live in the digital age. Millennial population that is today’s decision influencer/ decision maker for households as well as businesses is the digital native generation. This generation is comfortable with using technology and while making purchase decisions they look for convenience, experience, great service and product quality. They have played an important role in emergence of e-commerce not only in India, but across the world. Hence, it is important for businesses to have an online presence.

In today’s digital age, having a robust digital marketing strategy is a must for businesses to remain competitive. Online channels have become important along with offline channels. Digital marketing helps businesses to communicate with customers as well as potential customers to generate leads, generate sales, build a brand, etc. To achieve their business goals, businesses must leverage any or all of the digital marketing channels such as website, mobile app, email, social media, search engines, etc.

Mysphere Infotech, based in Vadodara, Gujarat has an expert team with rich experience that provides digital marketing services. Based on the reviews and feedbacks of our customers, we can safely say that we are one of the best in the industry.

Digital marketing is most effective when done strategically with proper planning, rather than done randomly. Hence, it is important to have a robust digital marketing plan in place before launching any digital marketing campaigns. Following are the few essential elements for an effective digital marketing strategy.

1. Develop a high quality website and mobile app

Having your own website is the best way to have an online presence. Your website reflects your digital identity. The website should provide the right content for the right target audience. A good website should provide multiple benefits such as engaging the audience, call-for-action, generate leads, generate sales, etc. Develop the website that is responsive to and can be accessed from multiple devices such as PC, laptop, mobile, tablet, etc. If you need any help for website designing, refer our guide on designing a great website.

Add the content to your website that engages your audience, makes them spend time on your website as well as provide them the relevant information to help them make purchase decisions seamlessly. Your content can be in the form of audio-visual, images, infographics, text, etc. Keep on updating the content as per changes in the market trends and customer/ potential customer requirement. These days audio-visual content is likely to provide the best results.

With your mobile app, it is easy to get attention and provide information to your target audience in the form of push notifications on every mobile that has downloaded your app. To help you develop your own app, we also have our guide on mobile app development.

2. Work on Search Engine Optimization(SEO)

Only having a website is not enough. It is important that your website ranks high in search engine results for specific keywords so that it increases the chances of your target audience visiting your website. Rather than visiting any website or app directly, many people prefer to use search engines to search for products, services, content, product/ service price comparison, etc. Hence, ensuring that your website ranks high in the search results is important; especially, for Google search engine.

3. Have a Social Media Presence

These days almost every business utilizes social media for promotion, establishing authority on a specific subject through content, generate sales, hiring process, etc. Today, almost everyone (of course, with a few exceptions) who owns a smart phone is present on social media; hence, it is highly likely that your target audience is also present on social media. Launch social media campaigns that engage your target audience as well as generate website visitors, sales leads and revenue. You need not necessarily be present on all social media platforms, but choose the ones wisely that provide you the maximum return on investment for resources as well as time invested. In case, you have a good marketing budget, you may also collaborate with influencers to promote your business on social media.

4. Email Marketing

Email marketing helps you to reach the inbox of your customers as well as potential customers. The subject line of your email shall play an important part in the email recipient’s decision to open your email or not. Hence, the subject line is the most important element of your email. With the help of email marketing, you can establish your authority in a particular subject by sharing newsletters, articles, etc. Moreover, email marketing shall help you to make the audience aware about any sales schemes, offers, etc. Hence, email marketing campaigns play an important role to generate sales.

5. Paid Promotions on various digital media

Paid promotions on digital media primarily include pay-per-click (PPC) and affiliate marketing. PPC campaigns can be launched on search engines as well as on social media. It enables you to get direct traffic to your website by promoting your website to the right target audience. You have to pay the search engine and the social media for each click on your advertisement link that directs the traffic to your website.

Affiliate marketing involves you collaborating with another website or an app, where they promote your website on their platform and you pay them an agreed upon commission for each click by the audience that directs them to your website or a commission for sales of your products/ service.

We have covered the major aspects of digital marketing in this article. However, if you need any help for digital marketing you can reach out to us by clicking here.